LOG 02 : The infrastructure of 5 Billion Viewers
The 2026 FIFA World Cup™ is about to stress-test the global digital infrastructure at an unprecedented scale. While media coverage focuses on brackets, this article analyzes the physical build-outs—fiber and racks—required to manage simultaneous 4K streams for billions of concurrent viewers. Forget software roadmaps; the physical layer just delivers, or it doesn't.
LOG 01 : THE PHYSICAL LAYER
I thought I understood Pro AV infrastructure, until i started working with broadcast. The tolerance for error is zero. Here is why the teams who win the next five years of media build-out will be the ones who stop treating the physical layer as a commodity.